06 / Music + Talent
Build the worldaround the artist.
Talent work is creative direction with a longer horizon: position the voice, design the world, plan the release and help the audience find a reason to stay.
Positioning · identity · content · rollout · audience strategy
Featured artist world
Nocturne — Artist Campaign
Nocturne was developed as a world rather than a single asset. The campaign aligned the artist story, release rhythm, moving image and live presence into one recognisable emotional language.
Creative Director · Artist Development
The development arc
One story, many chapters.
Chapter 01
Discovery
Chapter 02
Positioning
Chapter 03
Identity
Chapter 04
Content
Chapter 05
Release
Chapter 06
Campaign
Chapter 07
Growth